9 Pitch Tips for Creators
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Most creators end up making the same few mistakes when pitching to brands, which can make it harder to hear back from brands and land deals.
After pitching to thousands and thousands of brands over the past 5 years, I’ve learned what works and what mistakes to absolutely avoid. Here are 9 of my top pitch tips that’ll help you stop getting ghosted and start landing partnerships.
1. Send Your Pitch on a Tuesday, Wednesday, or Thursday
Timing matters more than you think! Mondays are a bit too chaotic, and on Friday, everyone's already checked out mentally.
Tuesdays through Thursdays are your sweet spot for cold pitching. This is when brands are more likely to actually see, read, and respond to partnership inquiries.
2. Find a Personal Email (Not the General Info@ Address)
This one's huge! Emailing hello@ or info@ should be your absolute last resort. These emails are typically flooded with a ton of different requests, and you’re relying on the brand reading and forwarding your email to the right person.
Instead, try to find a specific person on the partnerships, marketing, or creative team. Use tools like Bento or Hunter.io to find personal emails.
That all being said, sometimes small brands only have this general email or you won’t be able to find a personal email, which is why I say it’s your last resort.
3. Look for Alternative Contact Emails on Their Website
If you can't find a personal email, don't just default to info@. Check the brand's website for dedicated emails like collaborations@, partnerships@, press@, or marketing@.
These are monitored by the right people and you'll have a way better shot at getting a response.
4. When All Else Fails, Ask on Instagram
If you can’t find an email anywhere, send a message via Instagram DMs and ask for the best email to send partnership inquiries to. If you don’t know what to say, use one of these templates:
Option 1:
Hi [Brand]!
My name is [your name] and I’m a [UGC creator, content creator, etc.] based in [where you’re based]. I’ve been following your brand for some time, and I love [insert a compliment].
I’d love the opportunity to partner with [Brand]! Is there an email I can reach out to regarding a potential collaboration?
Thank you!
[Your name]
Option 2:
Hi [Brand]!
My name is [your name] and I’m a [UGC creator, content creator, etc.] based in [where you’re based]. I’ve been following your brand for some time, and I love [insert a compliment].
I’d love the opportunity to partner with [Brand]! Is there somewhere I can send over my portfolio and more information?
Thank you!
[Your name]
Option 3:
Hi [Brand]!
My name is [your name] and I’m a [UGC creator, content creator, etc.] based in [where you’re based]. I’m looking to get in contact with someone from your marketing department. Is there an email I can reach out to?
Thank you!
[Your name]
Most brands will respond with the right contact, and you've already gotten on their radar!
5. Use Bento to Track Opens and Automate Follow Ups
I use Bento to track if my emails have been opened. If a few weeks pass and your email hasn't been opened, that's your sign to find another contact at the company.
Bento also lets you automate your pitching and follow ups, which frees up so much time and mental space when you're pitching multiple brands at once. I literally couldn't manage my outreach without it.
Pro tip: Use my code TAYLOR for 10% off any paid Bento plan (or start on their free plan!). I personally use it to find contacts, send pitches, schedule follow ups, and even use their VA tier to pitch on my behalf when I'm too busy.
6. Send 4-5 Total Emails and Try to Get Them on a Call
I know it feels excessive, but the average person needs 7 touch-points before they convert into a sale. Brand partnerships work the same way.
Don't give up after one email. Your follow-up sequence can look like this:
Initial pitch (day 1)
Follow up 1 (1 week later)
Follow up 2 (1 more week later)
Follow up 3 (2 weeks later)
Final follow up (2-4 weeks later)
The goal isn't just a response, it's to get them on a call where you can discuss partnership opportunities further.
7. Personalize Your Emails
Make sure every email includes something you genuinely love about the brand. Reference a recent campaign they ran, a product you actually use, or their brand values that align with yours.
This shows you've done your homework and you're not just mass emailing every brand you can find.
8. Don't Send Attachments in Your First Email
This is a beginner mistake that can send your email straight to spam. Never attach your media kit, portfolio PDF, or any files in your initial pitch.
Instead, hyperlink your portfolio or website in the email. If they respond and ask for more info, then you can send attachments. This keeps your email clean, professional, and out of the spam folder.
9. Follow Up Even If You Don't Hear Back
Silence doesn't always mean no. Brands are busy, emails get buried, and sometimes your pitch just needs to hit their inbox at the right time.
Persistence (without being annoying) is what separates creators who land deals from creators who give up too soon.
Next Steps
These 9 tips will make a big difference, but if you want to go even deeper, I've got you covered.
Inside my Creator Partnership Vault, you'll get access to 1,300+ resources including pitch templates, email scripts, brand contacts, contract must-haves, and everything you need to land paid partnerships.
If you’re looking to land more brand deals, I think you’ll find it helpful. 🫶
Not ready for that? Start with my free TCC Starter Pack instead!
